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Search Planner - Video game accounts
A great opportunity for the kid at heart who has a passion for video games
If you have a passion for video games and entertainment then this may be your dream job. With video games in the conference room and the walls lined with comic book characters this is not exactly your traditional office environment. Although it might seem like a place for a kid-at-heart, they are a small company with 30 years experience in media specializing in traditional, interactive and search planning.
Key responsibilities not limited to:
- Design and plan SEM & SEO strategies.
- Manage bid management tools to effectively achieve the highest ROAS (ROI) across the major search engines (google, yahoo, msn, etc.) as well as contextual marketing when appropriate.
- Must be able to minimize CPC by increasing your quality index.
- Document site optimization and make recommendations to improve visibility, CTR, and increase conversions.
- Oversee SEO implementation.
- Generate results reports.
- Analyze reports for consultative meetings
- Partner with technical staff and media team when necessary.
- Report project status to upper management
- Accurately estimate timing and project scope.
- Timely delivery of projects is essential. Requirements:
- BA or MA preferred.
- At least 2-5 years of related experience with search engine marketing & optimization.
- Experience managing PPC, CPA, and CPC campaigns.
- Knowledge of Adwords, Adsense , Panama , etc.
- Excellent communication skills (verbal & written).
- Top-notch project management and presentation skills are required.
Compensation is commensurate with experience.
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