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Web Analyst - Elite International Electronics Brand

A global marketing and communications company is one of East Asia’s largest advertising agencies and was ranked in the top 20 in the world by Advertising Age, 2006. They have over 30 offices worldwide, over one billion dollars in billings and are the 18th largest communications company in the world and still growing…Work on one of the preeminent global technology brands and help this already spectacular company become even better.

OVERVIEW:

    This role will provide thought-leadership in measurement and analysis for digital marketing. He/She will also identify new ideas and opportunities for analytic projects

DUTIES:

  • Perform marketing campaign and investment analysis for all Online advertising, and website related activities
  • Analyze data from online marketing campaigns: user response, web site conversions, feature usage, attrition rates
  • Conduct in-depth analysis of larger campaigns
  • Deliver online customer analyses, such as:
  • Customer Segmentation
  • Retention Analysis
  • Lifetime Value Analysis
  • Advertising Research
  • Brand Research
  • Site Utilization
  • Define and implement routine reports (weekly / monthly) for marketing campaigns
  • Provide detailed monthly and quarterly results overviews to management
  • Participate and support in delivering results and presentations to clients
  • Provide recommendations on improvement of marketing efficiencies and effectiveness
  • Stay abreast of current trends and best practices in marketing analysis and tools/technique

    • SKILLS & REQUIREMENTS:

    • Minimum 3+ years of experience providing relevant marketing analysis
    • Proficiency using site reporting/analytic tools such as Omniture, DFA, Webtrends, Visual Science, Coremetrics, WebSideStory,  etc.
    • Strong proficiency in Microsoft Word, PowerPoint and Excel
    • Strong written & verbal communication skills
    • Strong internal client service skills

      • ATTRIBUTES:

      • Able to work in fast paced environment where flexibility is key and directions can change frequently.
      • Extreme attention to details and outstanding organizational skills
      • Self starter, highly motivated to excel w/minimal supervision


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