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Online/Digital Associate Media Director - Financial Services Account

Mid-sized agency looking to staff up team for new business win

Our client just celebrated their 20th anniversary, and they definitely have a lot to be proud of. They provide a full range of marketing and advertising services, including traditional advertising, guerilla marketing, logo development, design, packaging, direct mail, collateral, interactive, multi-media, and website applications and development. With a laundry list of top clients, a fun atmosphere and a great group of people, what more could you want in an agency?

Responsibilities:

  • Direct Media Planning strategies
  • Manage client/vendor relations to develop comprehensive media plans that successfully accomplish their goals
  • Cross-sell and Up-sell Clients on lucrative new media opportunities that make sense
  • Implement and track media campaigns to ensure optimal performance of campaigns
  • Create a positive working environment and foster a team approach
  • Responsible for training, managing, motivating & evaluating other team-members
  • Evaluate account profitability
  • Write RFPs and present to the Client to acquire additional business-building initiatives
  • Synthesize knowledge of business and consumer-base to develop viable business strategies and aid the Client in market assessments
  • Collaborates with the client to develop and/or assess/review Client marketing plans
  • Leads the Agency team in the development of strategic business presentations (learning reports, communication planning documents, creative briefs, media presentations, research presentations)

Requirements:

  • 7+ years media planning experience in an agency environment
  • Excellent verbal and written communications, organizational, interpersonal, and analytical skills.
  • Detail-oriented, good follow-up skills, multi-tasker and able to work will under tight deadlines in a fast paced environment.
  • Proficiency using Word, Excel, PowerPoint and Media Planning software

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