Senior Direct Response Buyer (NY) - Media Buying Jobs

Are you looking for a senior level Buyer position and haven’t seen anything that matches your skill set? Are you thinking of relocating to an area thats warm and sunny all year long? Well look no further!

Located in Fort Lauderdale, Florida, this company is set in one of the most pleasant and reputable areas of the United States. This media agency focuses on the combination of branding and retailing, establishing the long term importance of brand images as well as achieving profitability. The company is currently looking for a savvy and innovative individual to join the team as their Senior Direct Response Buyer!

Summary of Senior Direct Response Buyer Position

Direct and supervise Direct Response Media Buying efforts of all retail and Direct Response accounts, including researching, planning, buying, and evaluating performance of accounts.

Job Specifications

Develop, implement, and maintain Direct Response Media planning initiatives
Present strategic media plans to clients
Negotiate and purchase Local and National media Per Inquiry / Direct Response for maximum exposure and profit for clients
Serve as the liaison and communicate closely with account executives
Review Cost Per Call (CPC) and Cost Per Lead (CPL) on a regular basis and evaluate response via in-house tracking system
Re-negotiate or cancel spot based on data and re-apply budgeted dollars to alternate media outlet when necessary
Maintain strong working relationship with media / station

Qualifications

5+ years of media buying experience related to Direct Response / Per Inquiry buying for TV, Cable, Radio, Print (a plus)
Knowledge of Nielsen ratings
National Cable, TV, Syndication contacts and experience required
Past experience with Direct Response Computer Software, including analysis systems tools (Strata/SBMS, CoreDirect, and BVS)
Proficient with Excel and Powerpoint
Strong research background and capabilities

Salary: $65K, DOE

Think you have what it takes? Apply now!

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