Brand Strategy Planning - Job Description

The Strategic Brand Planning Team aggregates all pertinent consumer information to develop hollistically effective branding campaigns. They utilize consumer insights and analysis to develop strategic solutions that are aimed to deliver advanced results. The Strategic Brand Planning team develops the overarching client strategy and manages the development of each campaign from creative development through media implementation and reporting. They manage and work with the creative, account management, and media teams to provide the client with the best possible campaign and are often the drivers of new business development with their intrinsic involvement in new business pitches