Friday, April 4, 2008 at 8:51 am

Media Planner - Strong Research Background

This company is a unique Network of nationalized cable nets that direct their clients’ adspend to the cable systems instead of the national MSO’s. In turn this person would be selling a multitude of media mix’s across almost every cable network and would still reach the same # of HH. No longer will you be bound by the content of your specific network but you are now free to sell weight on all networks thus providing a more comprehensive media mix and at a reduced rate. With a high base salary and the opportunity to work autonomously (in a field office) this is something that will be a great opportunity for the truly motivated and inspired sales person

This person should be able to help grow the company through industry connections and be well versed in both National Cable and overall branding strategy. This candidate should have a strong network background and be able to work autonomously.

Job responsibilities for the Media Research Planner include:
-Statistical research backgrounds
-Forcasts for cable ratings
-Projections
-Heavy Neilsen ratings
-Regular planning duties at the AMD level

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