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Ad Operations Manager (CT)
Want to be a part of a firm whose mission is to help those with lifelong illness?
This company is one of the preeminent leaders in multimedia healthcare marketing, enjoying significant success and tremendous growth. Our client offers the first integrated media network created for millions of people living with a particular chronic disease. It provides knowledge, insight, advice, and inspiration to this group through its #1 website, radio show, direct mail program and weekly talk show about the trials, tribulations and medical advances concerning the disease. Our client is looking for an intelligent and savvy individual who will contribute to this firm by coordinating and developing its strategic objectives.
Job Specifications
- Work closely with Sales, Marketing, Technology, and pre-sales analysts on product development and launches
- Research and stay current with new trends and technology to develop new products that increase revenue
- Manage and monitor campaigns throughout their lifecycle, following up with clients and vendors as needed
- Work closely with sales, sales operations, and account managers to implement ad campaigns on all websites
- Resolve any technical issues that emerge and support the team in troubleshooting
- Optimize campaigns, analyze effectiveness from reports, and make suggestions to improve performance
- Work with vendors and internal managers to integrate data between business systems
- Help develop new products, tools, and processes to increase profits
- Develop market strategy to formulate viable recommendations
Qualifications
- 5+ years experience working in an online environment
- Ability to work well with both business and technical groups
- Ability to troubleshoot and analyze an issue to arrive at the root of its cause and provide solutions
- Understanding of online advertising and database technologies required (DoubleClick DART Enterprise)
- Understanding of inventory management and campaign delivery management required
- Knowledge of HTML, Javascript, DHTML, XML, and Flash
- Experience working with analytic, research and monitoring systems (Omniture SiteCatalyst, Nielsen/Netratings, Dynamic Logic, comScore, Insight Express, Google Analytics, Gomez, and TrueSight)
- Familiarity with SQL, Access, Project, Powerpoing, and Visio, a plus
Salary: $100K, DOE

