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The Account Team serves as the liaison between the agency and the client. They are mainly held responsible for maintaining the relationship with the client while coordinating all aspects of the advertising campaign. They represent the client voice in all internal meetings to ensure projects remain consistent with the client's strategy and align with the brand. In addition to managing the creative process, the account team is responsible for keeping track of financials, developing project timelines, conducting competitive analysis and brainstorming for future initiatives.